Choosing the right coastal destination depends on the type of experience you want to create and the image you wish to communicate.
The two main personalities of the Tuscan coast are the Maremma and Versilia, particularly the iconic destination of Forte dei Marmi.
The Maremma: Natural and Authentic
The Maremma is defined by its wild beauty and strong connection to nature. Long sandy beaches, pine forests, and unspoilt landscapes make it the ideal destination for companies seeking immersive experiences and meaningful connections with the local territory.
It is particularly suited to team-building activities, incentive programmes, and events that emphasise sustainability, wellbeing, and outdoor experiences.
Guests can enjoy horseback rides through the famous landscapes surrounding Bolgheri, scenic driving experiences along the spectacular roads of Monte Argentario, and many other activities that combine adventure, nature, and discovery.
Forte dei Marmi: Elegant and Sophisticated
Forte dei Marmi represents the most refined and exclusive side of the Tuscan coast. For decades, it has been one of Italy’s most prestigious seaside destinations, known for its elegant beach clubs, luxury hospitality, impeccable service, and international atmosphere.
It is an ideal choice for high-end corporate events, executive meetings, and incentive programmes where image and prestige play a key role.
Here, the sea becomes a sophisticated backdrop that enhances networking opportunities, corporate hospitality, and representative occasions.
The Taste of the Sea
Hosting an event on the Tuscan coast also means discovering a different side of the region’s culinary heritage.
Seafood takes centre stage, offering flavours and traditions distinct from those of inland Tuscany while remaining deeply rooted in local culture. Guests can enjoy specialties such as Livorno’s famous cacciucco fish stew, traditional Maremma seafood soups, spaghetti with clams, fresh fish barbecues, and local fried seafood dishes.
Incorporating these culinary experiences into an event—perhaps through a sunset aperitif or a dinner overlooking the sea—adds an authentic and convivial dimension that guests will remember long after the event has ended.